Digitalization and Innovation

The fields of society, technology and economics have been massively transformed by digitalization. This trend will continue in the years to come. The media sector was one of the first industries to feel the effects of digitalization. ProSiebenSat.1 Group has therefore been consequently pushing ahead with its transformation from a traditional TV company into a digital corporation with a diversified business portfolio since 2009. The key strategic objective is to secure the Group’s economic sustainability and profitable growth in a changing environment. For this purpose, the Group is developing new business models, tapping into additional, dynamic business areas and using innovative technology. Digitalization and innovation are relevant to all business segments.