Everyday Heroines
sixx supports International Women’s Day
Peace Nobel Prize winner Malala is one of the heroines who were honored by the women’s channel.
When Malala Yousafzai talks, people listen — regardless of whether she’s speaking in rural Pakistan or at the United Nations in New York. The children’s and women’s rights activist from the Swat Valley in Pakistan began blogging about violence by the Pakistani Taliban at the tender age of eleven. In 2012, Malala was critically injured in an assassination attempt. Just two years later, she received the Nobel Peace Prize for her unflinching commitment to her cause. Now 18 years old, she is the youngest and undoubtedly one of the most courageous heroines that sixx has ever honored on the “Day of Heroines.”
The ProSiebenSat.1 Group TV station used a number of different formats to highlight women’s issues in programming during the week of International Women’s Day (March 8). The show Like Us featured a countdown of women who are committed to social or political issues and have become role models through their activities. sixx also broadcast dramas such as Mit geradem Rücken, Die Frau des Schläfers and The Color Purple, which spotlight strong female characters. In a nationwide postcard promotion, women were invited to write a message to their heroines. The point was not just to honor personalities already in the spotlight. “Every woman looks up to a great friend, mother, sister, aunt, cousin or coworker,” states sixx CEO Christina Kuby. “International Women’s Day is the perfect opportunity for us to remind everyone to celebrate their personal heroines.” <